Encouraging thought leadership & business excellence
building the future of New Europe

Hadley Dean: Lifetime Achievement in Real Estate

Founder MDC²

“Great Motivator” Hadley Dean the 2020 recipient of the CEEQA award for Lifetime Achievement in Real Estate

Hadley has been successfully operating in Poland for over 20 years where he is recognised for growing businesses and consistently outperforming the market place.

Before establishing MDC² he used to hold the role of the founding CEO of EPP – the largest owner of shopping centres in Poland (EUR 2.6bn of GAV). Prior to EPP he was a Managing Partner for Eastern Europe for Colliers International where he built the best logistics and industrial space agency business in Central and Eastern Europe.

Important notice: In view of the deferment of the 2020 edition of the awards and CEEQA Gala to 2021, the Lifetime Achievement Award will be carried forward to the 2021 edition and presented at the new date of 21 April 2021.

Organised in association with Deloitte, CEEQA is the main annual industry awards for leadership in commercial real estate investment spanning 18 countries in the Central & Eastern Europe and Southeast Europe. The CEEQA Gala is the sector’s flagship annual gathering attended by 900 business leaders and decisions makers from more than 50 countries engaged in the sector and is one of the top tier real estate business events in Europe. The international marketing partner is The Economist. This year’s gala entertainment will include a live concert by pop legend and recent Granmy award winner Gloria Gaynor as well as a guest appearance by former chess world champion Garry Kasparov.

The award for Lifetime Achievement in Real Estate is the highlight award of the sector year, given to an inspirational industry leader that have made a transformative and durable contribution to the “New Europe” property sector in their own right. Past winners of the award have included illustrious industry figures such as Eugene Golub of Golub & Co, Cor Zadelhoff of DTZ, Carl Panattoni of Panattoni, Otto Werner of ECE Projektmanagement, Sandor Demjan of Trigranit, Paul Gheysens of Ghelamco and Gordon Black of Heitman, as well as locally born leaders David Mitzner of Apollo Rida, Radim Passer of Passerinvest Group and Pawel Debowski of Dentons.

The Growth Guy

As a motivator, team builder, thought leader and ring master the recipient of this year’s CEEQA Lifetime Achievement in Real Estate award has had few peers in the CEE, SEE and wider East European real estate markets over the past 20 years.

Most recently as the founding CEO of EPP, Poland’s largest owner of shopping centres, the company grew from 2 to 220 employees, from 9 to 29 shopping centers and a Euro value of 1.2 to 2.6 billion and became an important international ambassador for Poland’s investment story, attracting hundreds of millions in equity. The company is now the largest owner of retail real estate in Poland in terms of GLA. Under Hadley’s leadership the company went public where it became the best performing stock in its sector on the Johannesburg stock exchange 2018 and outperformed all listed European competitors 2016-19.

Prior to EPP, Hadley spent 14 years with Colliers International. Starting as Managing Partner Poland he was a pioneer of “tenant rep” in Poland. He also successfully attracted and developed some of the best talent in the industry, many of whom remain with the company today, and took the company from revenues of 200k USD to 10 million USD in the first five years. In 2011 he became Managing Partner for Eastern Europe where he oversaw 12 countries, 16 offices, and 750 people. The size of the business doubled under his oversight achieving a market leading position across the region.

Trend Hunter

The rebuilding of post-communist Central & Eastern Europe has been one of the most important economic stories in European history and anyone who has been engaged and involved in this story will tell you it has been a train ride like no other. One of Hadley’s great strengths has been to sniff out upcoming trends and megatrends and take advocacy leadership of them with an eye on the benefit to the sector, and therefore to his company, getting behind the wheel of the train and pointing the direction. A gift for the long-sighted business play not everyone can master, or even see.

His leadership of issues from the business case for green building to smart offices and co-working, the digital revolution and e-commerce and, most recently, the wall of capital from USA, Asia and South Africa, outlining and actioning their impact and implications for commercial real estate investment and for the sector, has been second to none. In this area he has been a stalwart ally and guiding force of CEEQA’s own “Insight” programme, and of the concept and progress of CEEQA itself as a high integrity industry awards platform showcasing the sector to global investors.

An early and vocal champion of green building and business in the sector, the presentation of the award to Hadley Dean this year is also fitting as the 2020 edition of the CEEQA Gala is aiming for two “world firsts”, a new set of Climate Emergency Innovation Awards calibrating and measuring progress towards net zero buildings and business, as well as an attempt at a first ever major industry event that achieves “net zero” carbon, energy, water and waste through a combination of low energy and low emissions-footprint energy and technical solutions, food and beverage, production decor, ticketing and published materials coupled with a major carbon off-set tree-planting campaign to balance the fuel footprint of guests flying in for the event as well as any functional solutions that risk too much reduction in the prestige guest experience or execution of the event.

The campaign is in response to the recent announcement of global statutory targets for buildings at the COP25 United Nations Climate Change Conference in Madrid in December 2019, for all new buildings to be NetZero environmental balance by 2030 and all buildings to be NetZero by 2050, implementing the recommendations of the COP 21 Paris Climate Agreement of 2015. Also published in 2019, the EU’s Zebra2020 Energy performance of buildings directive stipulates that all new buildings commenced after 2021 need to be nearly Net Zero buildings (NZEB). With less than 1% of buildings currently meeting these criteria, the scale of the challenge is clear, the new awards replace the longstanding CEEQA Green Leadership Awards in place since 2011.

People Person

Behind this success has been the belief that “when you create a business atmosphere that is free of fear it encourages motivation, engagement, freedom of thought, innovation and results.” Hadley’s track record and reputation demonstrate the success of this philosophy which, when combined with an empowering style based on fairness and respect, delivers a culture of objective driven outperformance across international markets.

Despite having significant success in the commercial real estate market Hadley will tell you that his biggest challenge and success has been raising his five wonderful daughters with his wife, Johanna. The secret to success is prioritisation.

On being notified of the award, Hadley Dean said:

“This is a humbling and completely unexpected honour, as has been the opportunity to spend most of my professional career participating in and making a contribution to such an exciting, challenging and rewarding project as the rebuilding of Central & Eastern Europe after the fall of the iron curtain, and to have worked with so many talented and committed people.

It has become my home as much as my business playground, and to receive this recognition makes it even more rewarding and worthwhile, thank you.”

Richard Hallward, founder and CEO of CEEQA and its parent company Imagine Live Media, said:

“There aren’t many people across the 18 country markets covered by CEEQA that have been as visibly driven and committed to championing and driving this market place forward as well as his own companies, nor as widely popular in the way he has gone about it both among the workforces he has led, and among the wider sector participants.

It also gives me enormous pleasure to be presenting this award so someone who has been such a tremendous supporter and ally of CEEQA and its vision from the outset, both front-of-house and behind the scenes. Congratulations to one of the undoubted heroes of this sector and its achievements.”

We are proud to salute you Hadley Dean as the 17th recipient of the CEEQA Lifetime Achievement award.



CEEQA continues its path of strong growth in delivering a universally trusted industry awards and world-class gala event showcasing the sector to the international institutional arena. Deloitte continues its role as Lead Partner and awards supervisor in 2019, working alongside the CEEQA team to push the boundaries of integrity, fairness and quality.


Cee Markets:

Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Ukraine

See Markets:

Albania, Bosnia & Hercegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Romania, Serbia, Slovenia

Copyright ® 2013 Imagine Live Media, Website by Il2d.